Creating iOS apps begins with clarity about the audience, the app's purpose, and the core problem to address in the initial release. A solid discovery phase defines the MVP scope, selects an appropriate architecture, and prevents features that seem impressive on paper but fail to enhance actual usage.

After the foundation is established, attention moves to UI behavior, performance, and reliability across iPhone variants and iOS releases. Uniform navigation, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch on the App Store.